Asus Zenfone 12 Ultra and Google Pixel 10a tie on the OH Rank at a score of 61. Asus Zenfone 12 Ultra wins on Performance and Battery; Google Pixel 10a wins on Screen and Main Camera. Asus Zenfone 12 Ultra is 4mm wider than Google Pixel 10a. Google Pixel 10a is the more recent release, from Mar 5, 2026.
EDITORIAL: This powerful phone features the top Qualcomm chip with excellent performance tuning - something Asus has been known for. Despite looking bland, Zenfone 12 Ultra is a great gaming phone that even includes a headphone jack. Battery life and charging are above average but will not get you a 24 hour battery life I use as a cut off point between "average" and "great" battery endurance. Screen is plenty bright and HDR10+ compliant tho only 1080p. Camera is solid and the OS is beautifully optimized and infused with useful and many good AI tools. Most of them can be used without accessing the cloud - something to appreciate it you value privacy and speed.
EDITORIAL: 11 months later, Google follows it's (basic) 9a model with an incremental upgrade. We're could have expected this, based on Google's lack of (hardware) innovation in the last few years: not much has changed. Even the processor that is almost always a reason for a phone upgrade is the same Tensor G4. Battery, screen, IP68 protection, camera hardware, OS support - all the same. Screen got slightly brighter, 10a offers Satellite connection in some markets, the colors are new and the body became a bit narrower and a bit taller.
Both phones here were scored by me, using the same ten categories, with no ads, sponsorships, or manufacturer relationships — this comparison is as objective and honest as it gets.